IBM Resell vs. IBM Embed
IBM Software Brands
IBM Automation
IBM Automation solutions help customers create and deliver modern cloud applications (Application Modernization) and improve IT performance (IT Automation).
- Application Modernization solutions not only support the creation and delivery of modern applications, but also provide the most comprehensive set of integration options available.
- IT Automation solutions focus on IT environment observability, application resource management and cloud financial management, which help customers guarantee application performance without overprovisioning.
IBM Data and AI
This is a rare moment in history when an innovative technology arrives that radically transforms business and society. That technology is AI, specifically generative AI. IBM has a wealth of experience with AI and an innovative technology road map to help clients looking to harness the power of AI for driving growth and creating a competitive advantage.
IBM Security
IBM Security is essential in modern cybersecurity. One focus area is on data security and includes strategies and practices to ensure data integrity, confidentiality and availability. The other focus area is identity, providing verification tools to ensure that identity and data protection measures are effectively implemented and maintained.
IBM Sustainability
In the effort to reduce emissions, consumption and environmental impacts, businesses across various sectors are aiming to prioritize sustainability in their core operations to meet stakeholder and customer demands. For businesses to positively impact the planet while ensuring long-term financial stability, they need strategic partnerships and AI-enhanced technology to implement sustainability goals.
IBM Hardware Brands
IBM Partner Plus
IBM Partner Plus is a tiered program for all IBM Business Partners. The program allows access to the same education and enablement that IBMers have, giving IBM Business Partners the resources needed to enter the market, position, demonstrate and succeed. The entry-level IBM Partner Plus tier is Registered business partners, followed by Silver, Gold and Platinum. Both requirements and benefits increase with each tier.
Note: U.S. is considered large market. IBM Partner Plus tier does not affect pricing.
IBM End-User Accounts
Among the thousands of IBM customers, there are only 150-200 IBM Strategic Accounts that IBM transacts with directly. IBM Business Partners can still work with these Strategic Accounts, but deal incentives can be limited or restricted.
