Monetizing the Customer Lifecycle with Ready Report Data: LOA Vs Digital Customer Consent

A comprehensive view of a customer’s Cisco installed base is crucial for monetizing a customer’s lifecycle. Cisco partners who inform the customer regarding upcoming subscriptions, SmartNet, and Last Day of Support hardware position themselves to become the Cisco partner of choice. Partners…

Read More

How the New Era of Cisco’s Lifecycle Incentives are Enhancing the Partner Experience

On January 28, 2024, Cisco announced it is evolving the process it uses to reward Cisco partners for completing lifecycle motions. The move from Lifecycle Incentives 1.0 to 2.0 is like night and day. Cisco is no longer requiring partners to submit…

Read More

What’s Next for CX: Building a Profitable CX Practice

Many vendor partners (VARs) have either recognized the value of having a Customer Experience (CX) practice or may have been required to have a Customer Experience practice to maintain their partner level with the vendor. Take Cisco for example, to be a…

Read More