Meet the Cisco PBM: Ezequiel Rios – Embracing Adventure, Driving Success

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Having traveled to more than 20 countries and bungee jumped at Victoria Falls in Zimbabwe, Ezequiel Rios, Manager, Cisco Product Business Management at TD SYNNEX, personifies the spirit of adventure and inquisitiveness. With a thirst for new experiences, Rios fearlessly embraces challenges, both in his personal life and professional career. These qualities extend beyond his individual endeavors and resonate within his dedicated team, as well as the partners they collaborate with. Together, they navigate uncharted territories, break barriers, and unlock endless possibilities, firmly cementing their position as trailblazers within the industry. Get to know a little about Ezequiel Rios and his team by learning more about who they are, what they do, and how they can help Cisco partners succeed.

Rios has been an invaluable part of the TD SYNNEX family for the past six years. His current role is to lead a team that works closely with Cisco partners to gain a deep understanding of their current specialties and future growth plans. “The members of my team act as consultants for our partners’ Cisco business,” explained Rios. “They try to better understand their current capabilities, who they have on staff, and what their goals are to draft with them a tailored-specific roadmap that will allow them to achieve those goals and to grow their Cisco footprint profitably.”

Outside of work, Rios’ priorities revolve around being a different type of leader: dad to a growing 3-year-old. He takes this job seriously, despite that it usually involves jumping in puddles, hitting pinecones with sticks or playing a game of hide and seek. Moreover, he remains an avid soccer enthusiast, actively participating in an adult league. This passion for soccer not only keeps him physically active, but also fosters teamwork and camaraderie, valuable traits that he brings to his role at TD SYNNEX.

As the Manager of Cisco Product Business Management at TD SYNNEX, Rios embodies the spirit of adventure and courage that drives his professional and personal pursuits alike. As a leader, he extends his passion for growth and innovation to his team, ensuring that they provide unparalleled support to Cisco partners. Beyond the office, Rios cherishes his role as a dedicated father and teammate, relishing in the joys of parenthood and fostering a sense of playfulness and teamwork. With Rios at the helm, TD SYNNEX Cisco partners can trust in his visionary leadership, driving them toward unparalleled growth and achievements in the ever-evolving industry. To get in contact with Ezequiel Rios or his team, partners can email EDGEPrograms@tdsynnex.com.

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