Nichole Perkins, Author at Edge360 Online

Cisco by Nichole Perkins November 10, 2020

SYNNEX Comstor Wins Cisco Distributor of the Year for Americas and Global

At this year’s Cisco Partner Summit, it was announced that SYNNEX Comstor has been named the Cisco Distributor of the Year for both the Americas and globally. These prestigious awards acknowledge the outstanding work of all of our partners who have generated exceptional results in the past year. Oliver Tuszik, SVP of Cisco’s Global Partner Organization recently noted that each…

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New DEMANDSolv Channel for Cisco Partners to Grow Public Sector Business

Cisco is dedicated to helping our partners grow their businesses, and that includes a plethora of marketing support. In fact, IT resellers have reported a 225 percent increase in sales leads and can attribute 40 percent of revenue to increased marketing. That’s…

SMB by Nichole Perkins July 16, 2020

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4 Steps to Successful Virtual Events Amid a Global Pandemic

When the pandemic hit, nearly every aspect of our lives was impacted. From going to the grocery store, to working remotely, and overall social distancing to stay safe. With safety top of mind, corporate events, conferences, and exhibitions within the IT channel…

SMB by Nichole Perkins February 6, 2020

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Build Your New Marketing Strategy for 2020

With the new year upon us, most organizations are beginning to or are in the process of building out a 2020 marketing strategy. If you are one of those people that doesn’t have time, do you regurgitate last year’s strategy and update…

SMB by Nichole Perkins December 5, 2019

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Best Managed Marketing Campaign of 2019

Digital marketing campaigns come and go for many companies in the IT space, but some managed marketing campaigns truly stand out for our partners and push their brand awareness to the next level. Comstor’s Managed Marketing program provides much-needed marketing support to partners, from…

SMB by Nichole Perkins September 17, 2019

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Email Marketing Do’s and Don’ts for the SMB Partner in the IT Channel

The IT Channel presents an interesting challenge when it comes to marketing. Often the small and medium sized (SMB) partner is looking to build their Cisco practice. While they are navigating Cisco, marketing to their end-user often becomes an afterthought. Yet, marketing is a critical component…

SMB by Nichole Perkins July 19, 2019

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Face-to-Face Relationship Building is Still Key to Cultivating Relationships in the IT Channel

As the digital age consumes us and becomes the foundation for most of our interactions, it would be folly to assume that face-to-face relationships are no longer relevant. In fact, it is quite the opposite. Especially in the IT channel, where it is critical to…

SMB by Nichole Perkins June 6, 2019

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Social Media Marketing – Why Does it Matter for VARs?

The term marketing has evolved drastically over the years. Just five years ago marketing roles were often based in sales more than actual marketing. Today, organizations employ teams of marketers with various specialties such as graphic design, analytics, events promotion/logistics. If organizations have the ability and means,…