Data Analytics

Marketing is a Data-Driven Game

Today’s marketers have more data about their consumers at their fingertips than ever before - yet only 14% have a 360º view of their customer.1

Our Data Analytics and Insights team here at TD SYNNEX assists in translating marketing and customer insights to help our partners, business units and customers identify new markets, uncover missed opportunities and bring clarity to current initiatives.

This data explosion is causing fragmented data. Good news! Our proprietary database, known as ChannelCoreTM, brings all of these fragments together in one single data cloud source.

1. Gartner Marketing Survey Finds Only 14% of Organizations Have Achieved a 360-Degree View of their Customer. Jan. 19, 2022.

ChannelCoreTM

Our customized analytics program is designed to:

Identify Potential Buyers Sooner


By helping to identify accounts that are researching your business but aren’t yet on your target account list.

Increase Conversion Rates


By leveraging the data to segment leads and personalize messaging based on what they are researching.

Achieve Faster Deal Cycles


By leveraging the intent data in your lead and account scoring models to prioritize sales efforts.

Gain More Renewals And Upsell Opportunities

By identifying customers who are seeking new solutions, or possibly researching your competitors.

Drive Better ROI


By focusing time and money on prospects who are ready to hear from you which increases the effectiveness of your marketing and sales tactics.

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